This post is for research I have conducted on the subject of Interactive media which explains certain aspects of it's growth throughout the last twenty years and possibly where i see it going in the next five to ten years.
One of the first aspects of interactive media was in-fact games... in the late 80's to the 1990's Nintendo released the Mega-drive and the Super Famicom 16-bit console which gave birth to a new ages of gaming. When it all started computers and consoles could only display 2D games with very little resolution which to us today is out of date but to the people of it's time it was revolutionary.
Here are some examples of the machines and the games they were running at that time:
The next major step taken was the production of Windows which had more hardware and software capabilities which displayed that these consoles/computers were going to be part of our culture from then on. Also recognition of these companies was becoming more and more possible, therefor more companies were springing up.
Then in 93 Microsoft released another windows program to surpass the previous one thus opening up new possibilities in both the software and hardware side of this development. This also gave birth to different game platforms due to the new processors of the time, for example the birth of both first person shooters and head on head fighting games.
The biggest thing to come next was probably the production of the Sony Playstation, this revolutionized the idea of people being able to have a console in their home which can play a wide selection of game through a CD Rom
After these games were released the market for games and the hardware to go with it took off like a storm... in 95 Microsoft developed "Direct-X" which is operating program designed specifically for media and games to boost the capabilities of a system that would play these games. Also in 95 the first ever E3 show was held which in a nutshell is a big gaming convention where the public can go to find out from the gaming companies about their new or upcoming products of the time, so this proves that the making of computer games was a hit world wide.
The first main companies formed specifically for the production and distribution of computer games on a large scale were "Activision, Electronic Arts, Blizzard and ID Software.
Interactive media is not just about video games... in today's world we have touch screens we have information kiosks, phone applications even self service checkout systems, it seems that we keep trying to get more in touch with our technology. Usability is one of the main factors in making something today... the simpler it is to use something, the more chance you have of people looking further around your site as apposed to getting confused on the first page.
When the Web was made there was web 1.0 which allowed people to post pages of information on the internet but that was pretty much it, where as now we have web 2.0 where people can upload music, movie and software files onto the net for others to see without having to stream it from a machine.
In today's age video games have taken over the market by storm, companies relentlessly try to come up with the next big thing that will steal the game market from their opponents. Today's platforms go from strategy birds eye game where you command armies against armies or first person shooter to massive multi-player online role playing games (mmorpg) even flight simulators of a beoin 747 has been made into a game for either pc or a console.
These games are also getting more and more realistic as that's what is the customers seem to want... which means the software has to get better, which leaves hardware needing to advance too. Now we have full scale 3D worlds being made as apposed to the old 2D games from the 90's.
Probably the most used form of interactive media on the web is the search engine "Google" which has become the worlds number 1 search engine. Everything about this had to be designed by teams of interactive artists, from the layout (Making sure that it's easy to navigate around) and getting it known in the first place. The name has nothing to do with the purpose that has so the website is it's self a little abstract however today everybody that owns a computer or uses one knows what Google means therefore the face of Google has turned into a part of everyday life.
I feel that we are now ringing in a new age of technology where more and more great innovative idea are going to be coming onto our screens, the latest I've been able to learn of in this case is the ingenious "Sixth-Sense" compact computer system. Lots of applications / programs are going to be made for this device which in a few years could also itself be obsolete so the latest piece of technology at the time. I believe in a few years humans would have progressed enough to achieve unthinkable things to me and you here in 2011, possibly even virtual reality.
Monday 28 February 2011
Monday 14 February 2011
Optical illusions
In this study i'm going to talk about optical illusions... which are described as a scientific image.
Optical illusions are designed to trick the eye and display pictures that are not obvious to the eye from looking straight at it. On most pictures you either have to look at a specific spot and then look away or try to "Look through to picture" to see the image.
The image can be displayed in either your peripherals or a 3d image depending on the type of illusion, also there are animated illusions which will alter your perception if you stare at it for too long.
Here are some examples of optical illusions:
This concludes my research on optical illusions
Optical illusions are designed to trick the eye and display pictures that are not obvious to the eye from looking straight at it. On most pictures you either have to look at a specific spot and then look away or try to "Look through to picture" to see the image.
The image can be displayed in either your peripherals or a 3d image depending on the type of illusion, also there are animated illusions which will alter your perception if you stare at it for too long.
Here are some examples of optical illusions:
This concludes my research on optical illusions
Monday 7 February 2011
Advertising task
In this research task I'm going to looking at the properties of modern advertising and propaganda.
First I'm going to look at modern advertising compared to the older styles.
Advertising has come along way in the last say 50 years... we've gone from simply trying to sell the product as it is without trying to spice it up at all to having adverts that have no literal link the the item trying to be sold.
All advertisement is used to try and sell something or get a product/event across so people are informed of it's existence but today that is getting more and more complex, here are some examples of older adverts next to some newer ones and see if you can spot the difference.
It seems advertising has got boring now so for the makers to get their product to stick they have to come up with something funny or smart just to keep the product in your mind for example that advert for the knives; an advert like this would never have been dreamed of in previous society but it seems people are a lot more open and are harder to shock where as the main picture is about a man being killed on his bed... but it is in fact an advert for you to buy these knives.
Older forms of advertising have been drawn out so newer more unorthodox are taking to screens just to get the message across which shows a lot more tolerance in today's media. Here are some examples
Propaganda: The original use of propaganda was to get people to enlist to the wars that their governments would start... where as today there are still a few that have the same objective but however there's a new sort of anti propaganda where people have taken something and used it against the government, almost as if they were recruiting for a rebellion
This concludes my research on advertising and propaganda.
First I'm going to look at modern advertising compared to the older styles.
Advertising has come along way in the last say 50 years... we've gone from simply trying to sell the product as it is without trying to spice it up at all to having adverts that have no literal link the the item trying to be sold.
All advertisement is used to try and sell something or get a product/event across so people are informed of it's existence but today that is getting more and more complex, here are some examples of older adverts next to some newer ones and see if you can spot the difference.
It seems advertising has got boring now so for the makers to get their product to stick they have to come up with something funny or smart just to keep the product in your mind for example that advert for the knives; an advert like this would never have been dreamed of in previous society but it seems people are a lot more open and are harder to shock where as the main picture is about a man being killed on his bed... but it is in fact an advert for you to buy these knives.
Older forms of advertising have been drawn out so newer more unorthodox are taking to screens just to get the message across which shows a lot more tolerance in today's media. Here are some examples
Propaganda: The original use of propaganda was to get people to enlist to the wars that their governments would start... where as today there are still a few that have the same objective but however there's a new sort of anti propaganda where people have taken something and used it against the government, almost as if they were recruiting for a rebellion
This concludes my research on advertising and propaganda.
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